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Today's college students have different
goals and experiences than you did when
you were their age. Don't rely on your
own experience to reach them. Simply find
out what is relevant to them (work experience,
personal growth, fun and excitement, or
money for college) and explain how working
at your camp can meet those needs. Kenneth
C. Green of the Claremont Graduate School
suggests the following recruitment strategies:
- Identify the competition -- who else
is selling jobs in your area?
- Articulate the value-added opportunity
-- selling your
benefits is critical to recruitment.
- Invest in training -- training is a
marketable asset; job seekers want to
know what skills they'll learn.
- Build a network
- Pay your staff market-value wages
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