Learn the skills you need to succeed. Camping Magazine is your primary source for the most recent trends in the camp industry, the latest research in the field of youth development, critical management tools, and innovative programming ideas. September/October 2010 articles address education, research, history, 2020 Toolbox, and much more.
Join more than 1,500 of your colleagues, presenters, and exhibiting personnel at the 2011 National Conference in San Diego. Fourplus packed days of quality education, social and issuesbased networking, professional trade-show access, and special events are designed to boost your professional development.
Children and youth need a community that: encourages achievement and builds self-esteem; promotes healthy lifestyles, fitness, and activity; teaches in a classroom without walls; instills appreciation, respect, and responsibility for the natural world around them; and inspires the confidence and courage to become the leaders of tomorrow.
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Tell the world your
camp is ACA-accredited!
(For ACA-Accredited® Camps Only)
ACA camps set the standard – tell
the world that your camp offers fun and
safety! Use the sample
press release to send to news media
in your community.
Tips for Sending News
Releases to the Media
Press releases should follow the same
general format as the sample
press release.
Use your camp's stationery.
Be sure to provide contact information
to make it easy for an editor or reporter
to follow up.
Provide newsworthy copy and do not
exceed two pages.
A good rule of thumb: Use the "inverted
pyramid" journalistic style. Write
the most important information first –
answering who, what, when, where, why,
and how.
Send your releases to:
local TV and radio stations
local newspapers
city newspapers or your target area
Address your releases to the "feature
editor" of the local weekly papers
and magazines – they are more likely
to print your story than large dailies.
You may find the most interest is generated
from features, family sections, and human
interest sections of the news media.
Follow up with a phone call after sending
the release to answer any questions the
reporter may have. Be
prepared to answer any questions the
reporter may have about your camp and
ACA accreditation.
On your registration form, ask your
campers' parents for the names of local
newspapers/magazines they read most often.
Sample
Press Release
The following press release is designed
to tell the world about your camp's accomplishment.
Use this sample press release as a template
and fill in your camp's information as prompted.
You should print and distribute the release
using your camp's stationery. For the best
results, follow the format of the release
as shown. It is specifically designed to
get an editor's attention.
Special Note:
When referring to your ACA-accredited camp
status in brochures, letters, and video
tapes, please use the following copy to
describe accreditation:
ACA Accreditation
means that (CAMP NAME) submitted
to a thorough (up to 300 standards)
review of its operation by the
American Camp Association (ACA) — from
staff qualifications and training
to emergency management. American
Camp Association collaborates with
experts from the American Academy
of Pediatrics, the American Red
Cross, and other youth-serving
agencies to assure that current
practices at the camp reflect the
most up-to-date, research-based standards
in camp operation. (CAMP NAME) and
ACA form a partnership that promotes
summers of growth and fun in an environment
committed to safety.
ACA helps
all accredited camps provide:
Healthy,
developmentally-appropriate activities
and learning experiences
Discovery
through experiential education
Caring,
competent role models
Service
to the community and the environment
Opportunities
for leadership and personal growth
(Place on your
camp's letter head.)
(Information that is in italics and
caps should be supplied by your camp)
DATE
FOR IMMEDIATE RELEASE
CONTACT NAME
CONTACT'S WORK PHONE
CONTACT'S HOME PHONE
CAMP NAME
Earns ACA-Accredited Camp Status
CITY/TOWN, STATE - The American
Camp Association® (ACA) announced today
that CAMP NAME has received ACA-Accredited® Camp status for UPCOMING YEAR/SEASON.
"ACA Accreditation means that
(CAMP NAME) submitted to a thorough
(up to 300 standards) review of its
operation by the American Camp Association
(ACA) — from staff qualifications
and training to emergency management
— and complied with the highest
standards in the industry," said
Cindy Moore, National Standards Commission.
"Parents expect their children
to attend accredited schools. They
also deserve a camp experience that
is reviewed and accredited by an expert,
independent organization," Moore
said.
"(CAMP NAME) and ACA form a
partnership that promotes summers
of growth and fun in an environment
committed to safety," said YOUR
NAME, YOUR TITLE, "ACA accreditation
demonstrates our commitment to quality
camp programming."
CAMP NAME was founded in YEAR and
is located in TOWN/CITY. The camp
is in operation from MONTH to MONTH
and offers sessions lasting from NUMBER
OF DAYS/WEEKS to NUMBER OF DAYS/WEEKS.
For more information, parents can
contact the camp at AREA CODE/PHONE
NUMBER, or visit the camp's Web site
at URL ADDRESS.
ACA is the only independent accrediting
organization reviewing camp operations
in the country. Its nationally-recognized
standards program focuses primarily
on the program quality, health and
safety aspects of a camp's operation.
ACA collaborates with experts from
the American Academy of Pediatrics,
the American Red Cross, and other
youth-serving agencies to assure
that current practices at the camp
reflect the most up-to-date, research-based
standards in camp operation. For
more parent-focused information about
accreditation, visit ACA's www.CampParents.org.
American Camp Association | Summer camps enrich children's lives!
Learn the skills you need to succeed. Camping Magazine is your primary source for the most recent trends in the camp industry, the latest research in the field of youth development, critical management tools, and innovative programming ideas. September/October 2010 articles address education, research, history, 2020 Toolbox, and much more.
Join more than 1,500 of your colleagues, presenters, and exhibiting personnel at the 2011 National Conference in San Diego. Fourplus packed days of quality education, social and issuesbased networking, professional trade-show access, and special events are designed to boost your professional development.
Children and youth need a community that: encourages achievement and builds self-esteem; promotes healthy lifestyles, fitness, and activity; teaches in a classroom without walls; instills appreciation, respect, and responsibility for the natural world around them; and inspires the confidence and courage to become the leaders of tomorrow.
